Hey, I’m Allie Ray — a content creator, marketing strategist, and all-around creative who’s passionate about turning ideas into visuals that connect.

I actually started working in social media just for fun during my freshman year of college. I loved capturing moments and sharing stories online, and before I knew it, I was completely hooked on content creation.

After that, I landed an internship at Walt Disney World, which completely changed everything for me. Working at Disney taught me the power of storytelling — how every detail, color, and emotion plays a role in connecting with people. That experience made me realize that creating content people love is exactly what I’m meant to do.

When I came home, I launched my own line dance brand, Dancing with Allie Ray, where I built a following through viral videos, events, and collaborations — even performing and teaching at major concerts and venues. That season helped me build a brand from the ground up and learn what it takes to engage an audience and grow a community.

Fast forward to now — I’ve combined all of that experience into full-time marketing, UGC, and social media work. I’ve created and managed campaigns for NKU Athletics, capturing content for women’s sports and gameday events, and I recently worked alongside Kyle Busch and his team for a NASCAR charity event at Charlotte Motor Speedway.

I’ve also collaborated on UGC campaigns through Home From College, where I’ve secured multiple large brand partnerships and ongoing content deals. Every project I take on — whether it’s for a brand, event, or social campaign — I focus on delivering creative, high-quality content that feels authentic, engaging, and fun.